MáiMàiMâiMâiMăi collection

fashion, menswear

“Mái Mài Mâi Mâi Măi” in Thai language means: “New wood doesn’t burn, does it?”

It is a collection for men who, on the roots of a troubled past, want to grow a better future.

Earthy colour palette, structured materials, two-tone yarn, dyed yarn, melange tweed wool and cottons, and details in Alcantara create a distinctive look with a Scandinavian flavor.

A metropolitan lumberjack who embraces a casual, informal look with a focus on function and detailing.